“I've always loved designing & creating something new with fabrics that come my way. Travel has always been a great influence on me as a creator” - Daisy Martin Arjuna (Creative Head and Stylist of Daisy Bridal Pret-Couture).
Daisy, like her names goes, is simple and sweet.
She was born in Coimbatore for a family who was into business. She was always a child who loved colours and who would love to experiment with different outfits. Daisy went on to pursue her schooling from Delhi, thats when she started to get her love for fashion. Later, she moved to Chennai to complete her secondary schooling which is when she started to research and move her career towards designing . She began to look at films and recreate her dresses for occasions, and soon she became the youngest fashion consultant in her family.
While pursuing a degree in Business, her drive for fashion never faded away from her. She eventually started to go for crash courses on basic technics on stitching and cutting. Then is were she realised she wanted to open a boutique with her own collection and designs.
She began her boutique in 2013 with 2 staff and today it stands tall at Cenotaph Road with a staff of 20, completing 8 years and counting more successful years with promising clients. Today the boutique is also working towards employing and supporting women who are the prime income holders of their family. Daisy believes a women is a true example of power , A power to create and recreate.
Daisy and her team have created 1000+ bridal gowns over the pass 8 years, each bridal gown has their own fairy tale.
Many creative people in the industry takes inspiration from the places they travel and the people they meet but daisy’s outlook here goes a step further and it shows so clearly in her work
“My design process is pretty much to do with my love for travel & fashion. When I visit a specific destination I carry a camera around snapping pictures of things that both inspire me and capture the vibe of the location . When I get home or to my workstation , I put those photos up on a mood board and begin sourcing fabric that emulate the colour scheme and the theme that comes through." In this way she truly captures the vitality and feel of these destination in her pieces .
Every year, the brand brings out 2 to 3 collections on different themes. These themes speak about emotions, nature, people, places and many more.
Daisy is a true example of a self learned professional. The zeal to her passion made her what she is today. She went across observing and mastering and is currenty running a successful brand today.
The Store :
Launched in 2014, Daisy’s studio is located in the bustling area of Cenotaph Road, Teynampet in Chennai. Inspired by the charm and nostalgia of the bygone vintage eras, Daisy’s love for couture transforms into exquisite creations that are loveable, wearable and affordable. From Bridal Ballgowns adorned with thousands of crytals and pearls to hand embroidered blouses for the perfect traditional ceremonies, Daisy’s studio succeeds in achieving the right design and fit for each client, determined to make their special day a memorable one. Catring specially to kids, Daisy designs flower girl frocks, birthday dresses with a fun theme and Holy Communion gowns, customised to cuteness! Feel free to accesorise your outfits with our handpicked fine silver jewellery, veils, tiaras and more.
Our Team :
With a carefully selected team of well trained fashion consultants, Daisy Designs offer a dedicated service to each and every client, from conceptualizing and sketching their dream outfits to bringing them to life. Hand embroidery karigars from Kolkatta embellish the Indian Bridal Trousseau with fine Zardozi and Beads, working their traditional magic on blouses and lehengas.
As a total women centric team, Daisy’s studio empowers women from all walks of life to become independent and well trained in sewing, pattern making, sales and ultimately leading our team.
Preserving Our Label :
When cleaned and heirloomed now, the bridal gowns can last as long as the memory. We, at Daisy’s, use the highest quality of material and fabrics to bring your special designs to life.